Charge what each hour is worth — proven, not guessed.
Rate Optimizer is dynamic pricing with a control group behind every change, an automatic rollback when one underperforms, and a price floor you set. Real method, not a black box.
"Dynamic" sounds risky. Ours is the opposite.
The fear with variable pricing is a rate that runs away from you. Rate Optimizer is built so that can't happen — every change is scientific, reversible, and bounded.
Before a new rate goes live across the lot, it runs against a held-out control group. We watch real demand at both prices side by side, so a change only sticks when the evidence says it should.
Every price move is monitored against its control. If a change doesn't earn its keep — or demand softens — it reverts on its own. No one has to be watching at 2 a.m. for it to unwind.
You set the floor and the ceiling. The Optimizer moves inside the band you approve and never below it — so 'dynamic' never means a rate you'd be embarrassed to see on the sign.
Most of the gain is the empty hours.
The biggest opportunity usually isn't charging more at the peak — it's selling the spaces that sit empty the rest of the week. The Optimizer works both ends of the demand curve.
Off-peak spaces that sit unsold are the cleanest gain — a softer rate that turns an empty hour into a paid one.
When demand is real and a lot is filling, the price reflects it. You stop leaving money on the busiest hours of the week.
Events, weekends, and seasons each have their own demand curve. The rate follows the curve instead of one flat number for all of them.
No two lots price the same. Each one is optimized against its own demand, not a regional average.
We watched the spaces sit unsold.
This started on the ground, not on a whiteboard. Standing in a lot at the wrong hour, watching open spaces go empty at a flat rate that didn't move with demand.
A flat rate is a guess that's wrong most of the time — too high to fill the quiet hours, too low to value the busy ones. So we built the tool to fix exactly what we'd seen: price the empty hours down to sell them, price the full ones up to value them, and prove every move before it counts.
- Built by operators who stood in the lot, not just modeled it
- Every change earns its place against a control group
- Underperforming moves roll back on their own
- Bounded by a floor and ceiling you approve
- One accountable team owns the number — managed, not automated
Propose, test, prove, keep — or revert.
The model proposes a rate move from real demand. Our operators set the guardrails it has to live inside.
It runs against a held-out control group so we can compare the new price to the old one on real cars.
We measure the result against the control — not a forecast. The evidence decides, and it's visible to you.
Changes that earn their keep stay. Anything that underperforms rolls back automatically.
The questions owners ask first.
Is this surge pricing?+
No. Surge is a price that spikes without explanation. Rate Optimizer moves inside a band you approve, proves every change against a control group, and rolls back anything that doesn't perform. It's a method, not a gamble.
Who sets the limits?+
You do. You approve the price floor and ceiling, and the Optimizer only ever moves between them. Nothing goes live outside the band you signed off on.
What if a change backfires?+
It unwinds itself. Every rate move is measured against its control group, and anything that underperforms reverts automatically — no manual intervention, no waiting.
Can I see what changed and why?+
Yes. Every move, the demand evidence behind it, and its result are visible in the owner dashboard. The methodology is on the table, not in a black box.
Is this run by software or by people?+
Both, by design. The model proposes; our operators set the guardrails and own the outcome. Managed, not automated — there's one accountable team behind the number.
One platform. One accountable team. Every lot we run.
Start with a single-lot pilot. See the lift before you commit.