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License Plate & Camera Privacy Notice

How Level Parking's license-plate-recognition cameras work, what plate data we collect, and how we use, share, retain, and protect it.

About This Notice

This License Plate & Camera Privacy Notice explains how Level Parking, LLC (“Level Parking,” “we,” “us,” “our”) uses license-plate-recognition (LPR) cameras and the plate data they capture at the parking facilities we operate. It is a companion to our Privacy Policy; capitalized terms not defined here have the meaning given there. This Notice is posted on our website and summarized on signage at the facilities we operate, so that you know plate-reading cameras are in use before you park.

We Read Plates, Not Faces

Our cameras are designed to read the characters of a vehicle license plate and to photograph the vehicle. We do not use facial recognition, and we do not collect or generate biometric identifiers of drivers, passengers, or pedestrians. Our purpose is to identify a vehicle and its parking visit — not to identify or track people by their appearance.

What We Collect

At the entrances, exits, and within the gateless lots we operate, our cameras and systems may collect:

  • The characters of your vehicle’s license plate and its issuing state.
  • Photographs of the vehicle, which may incidentally capture its surroundings.
  • The date, time, and lot location of each read, and the resulting entry/exit and parking-session details.
  • Where a visit is unpaid or overstayed, information needed to issue a charge or notice for that visit.

How We Use It

We use license-plate and related camera data to operate gateless parking and to run a fair enforcement process. Specifically, we use it to:

  • Match a vehicle to a paid parking session and confirm whether a visit was paid and within its allotted time.
  • Issue, deliver, and process payment or appeal of a parking charge when a visit appears unpaid or overstayed.
  • Detect and prevent fraud, abuse, and misuse of our lots, and support the safety and security of the facilities we operate.
  • Reconcile payments, resolve disputes, keep records required by law, and improve the accuracy of our systems.

We do not sell license-plate data, and we do not use it for behavioral or cross-site advertising.

Registered-Owner Information and the DPPA

When a parking visit goes unpaid, we may obtain the registered owner’s name and mailing address from motor-vehicle records in order to deliver a notice of the charge. We request and use that information only for this permitted purpose and only as allowed by the federal Driver’s Privacy Protection Act (DPPA) and applicable state law. We do not use registered-owner information obtained this way for marketing, and we do not sell it. Access to it is limited and logged.

How We Share It

We share license-plate and related data only as needed to operate parking and enforcement, including with:

  • Service providers that help us run enforcement, deliver and process parking charges, and accept payment, who may use the data only to provide those services to us.
  • Property owners and managers of the lots where you parked, in connection with operating that location.
  • Authorities or others when required by law, to comply with legal process, or to protect rights, property, or safety.

We do not sell license-plate data, and we do not share it with any third party — including the paived.io network — for that party’s own marketing or advertising.

How Long We Keep It

We keep license-plate reads, vehicle images, and related parking records only as long as needed for the purposes described above — to operate a visit, to issue and resolve any charge, to meet our legal and accounting obligations, and to handle disputes — after which we delete or de-identify them. Registered-owner information obtained for mailing is kept only for the period permitted for that purpose and then deleted. (Specific retention periods are confirmed in our records-retention practices and may vary by state and by whether a visit resulted in a charge.)

Your Choices and Rights

Depending on where you live, you may have rights to access, correct, or delete personal information we hold about you, or to appeal a parking charge. You can look up and dispute a charge from our Find Your Charge page without creating an account, and you can contact us to make a privacy request. We will verify your request and respond as required by applicable law. Exercising these rights will not cause us to deny you services or treat you differently, except as the law allows.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect license-plate and camera data against unauthorized access, use, or disclosure, and we limit access to the personnel and providers who need it to do their work.

Changes and Contact

We may update this Notice to reflect changes in our practices or in legal requirements, and will update the date when we do. Questions, or want to make a privacy request? Contact us at privacy@lvlparking.com or Level Parking, LLC, 101 Palafox Pl #723, Pensacola, FL 32591.

Last updated: June 24, 2026

Questions about this policy? Contact us →